Work / Uitmarkt

Headlab at Uitmarkt

The theme for the Uitmarkt event in 2010 was 'Je kijkt je ogen uit op de Uitmarkt', for which Studio Jona created the campaign visuals: faces of people with four pairs of eyes. We were invited by Studio Jona to create an application as an online extension of the campaign.

We created an online application that integrated into the Uitmarkt website, and an interactive installation at the festival, which both enabled visitors to create campaign posters featuring their own heads, all with the click of a single button. The result was hundreds of custom-made online campaign posters.