Work / Braun Flatground

Braun Flatground is a BMX festival in Amsterdam. It brings together the world's best BMX riders in multiple disciplines. Supported by numerous DJ's and artists, the riders compete in a nerve-wrecking competition that lasts 3 days, to eventually call only one the winner of Flatground festival. We were asked to create the visual identity and cross media campaign for the promotion of this festival. Besides the identity we created, the 3D artwork by graffiti artist Zedz, was central to the entire identity system. For the website and print promotion we also did a photo shoot with 3 models shot in a custom made box, integrating them as part of the 3d artwork. C-mon & Kypski delivered a soundtrack, which we used to created a sound engine that responds to user interactions.